Hi, I’m Kayla!

I’m Kayla Shumaker, a St. Petersburg, Florida–based designer with a degree in Graphic Arts from the University of South Florida St. Petersburg, where I graduated summa cum laude with a 3.96 GPA. My education emphasized both conceptual thinking and hands-on experimentation across a wide range of creative mediums.

I’ve gained professional experience through an internship at Greater Public Studio, where I worked on apparel graphics, photography, murals, and creative direction, as well as freelance projects working as a Graphic Designer at Creative Arts Unlimited, including the Ritz-Carlton Arcade and the Beatles Museum. I currently work as a Social Media and Marketing Manager for High Test Gummies, creating content, managing campaigns, and using performance data to inform design decisions. My work is driven by a balance of creativity and strategy, with a strong focus on connection and impact.

I’m especially drawn to music-related design and wearable graphics that feel expressive and personal. Outside of work, I stay creatively active through painting, jewelry making, upcycling, and spending time in nature- practices that continually influence my visual style and keep my work bold, thoughtful, and people-focused.

CAPABILITIES

Brand Systems

Building cohesive visual languages that stay consistent across print, digital, products, and environments.

IDENTITY

WAYFINDING

SIGNAGE

MERCHANDISE

PACKAGING

Environmental Design

Creating large-scale graphics and interactive elements for real physical spaces.

EXHIBIT WALLS

INSTALLATIONS

POP UP EXPERIENCES

Expressive Typography

Developing custom lettering and bold type treatments that drive the entire visual tone.

HANDDRAWN LOGOS

TYPOGRAPHIC POSTERS

POSTER GRAPHICS

Digital Marketing Design

Designing high-impact visuals for online growth and engagement.

SOCIAL MEDIA CONTENT

EMAIL CAMPAIGNS

WEB AND AD CREATIVES

BLOG POSTS